Photo Corners

A   S C R A P B O O K   O F   S O L U T I O N S   F O R   T H E   P H O T O G R A P H E R

Reviews of photography products that enhance the enjoyment of taking pictures. Published frequently but irregularly.

Adobe Acquires Behance Tweet This   Forward This

20 December 2012

Adobe has acquired Behance, a social media platform for creatives that hosts over three million projects. The acquisition brings a vibrant creative community of over a million members to Adobe's Creative Cloud, which itself stands to profit from the Behance platform.

John Nack put it this way on his personal blog:

"Making a living as a designer involves much more than making designs: it of course demands making connections, finding jobs, promoting your work and getting paid. There's a big world before "File->Open" and a big one after "File->Export." Adobe's bet is that if we can help you more effectively engage with your clients & your peers, your business will improve -- and thus so will ours."

The Behance team blog described the road ahead:

"We believe that a free and open platform to showcase work -- and get discovered -- will serve creative careers in extraordinary ways. Not only will we leverage Adobe's resources to further build Behance, but we have been tasked with the responsibility to influence and improve Adobe's services for the creative community -- making them more collaborative and in sync with the future of creative workflow."

That subscription to the Creative Cloud is starting to look like a better and better deal all the time.

Here's the text of the press release:

Adobe Acquires Behance to Drive New Community Capabilities in Creative Cloud

Acquisition Enables Millions of Creative Cloud and Behance Members to Create, Share, Showcase and Publish Their Work

SAN JOSE, Calif. -- Dec. 20 -- Adobe Systems Inc. today announced it has acquired privately-held Behance, a leading online social media platform that enables creatives to showcase and share their work. With over one million members, the acquisition of Behance accelerates Adobe's strategy to bring great community features to Creative Cloud, making it the ultimate hub for creatives worldwide. Adobe Creative Cloud is an industry-defining shift in creative expression and inspiration, where members can access Adobe's world-class creative tools and services and create, publish and share their work across devices, the desktop and the Web.

"When we launched Creative Cloud earlier this year, we committed that we would give members new value on an ongoing basis. Last week, we launched new training features, file synchronization and sharing capabilities, digital publishing services and significant updates to a number of our tools, including Photoshop," said David Wadhwani, senior vice president and general manager, Adobe. "Behance will play a key role in Adobe's efforts to serve the creative world in the years to come and will accelerate our efforts to enable a more open and collaborative creative community."

In the last 30 days, portfolios on Behance-powered sites have received over 90 million views and today there are over three million projects hosted on the Behance platform.

"We set out to connect the creative world and maximize the exposure that creatives receive for their work," said Scott Belsky, co-founder and chief executive officer, Behance. "As creatives rely more on the social Web for collaboration and opportunity, creative people and teams will benefit from Behance's community features integrated into the creative process. We're thrilled to join Adobe and empower creative careers on a global scale."

For further details on today's announcement visit David Wadhwani's blog and Behance's blog.

As well as providing a showcase for creative work across industries and disciplines, Behance also powers the portfolio display for thousands of other Web sites around the Web, including AdWeek, Rhode Island School of Design and The Smithsonian National Design Awards. As Behance has grown, it has evolved into more than a destination that creatives use to forge connections. Behance has now become a place where creative professionals also find work and market their unique skills. Adobe plans to integrate Behance's community and portfolio capabilities with Adobe Creative Cloud, allowing members to seamlessly create content, seek feedback, showcase their work and distribute it across devices.

BackBack to Photo Corners