Photo Corners headlinesarchivemikepasini.com
A S C R A P B O O K O F S O L U T I O N S F O R T H E P H O T O G R A P H E R
Enhancing the enjoyment of taking pictures with news that matters, features that entertain and images that delight. Published frequently.
Sigma Announces 50mm f1.4 Art Price, Availability
11 April 2014
Sigma has announced that the Canon mount of its highly-acclaimed f1.4 50mm Art prime lens will ship "towards the end of this month." The ship date for other mounts, however, "is not determined yet," according to the company.
The 50mm f1.4 was first announced at the 2014 Consumer Electronics Show. With Sigma's Hyper Sonic Motor system it quietly focuses at high-speed as its Super Multi-Layer Coating reduces flare and ghosting. It is also compatible with Sigma's USB dock and the company's Mount Conversion Service.
Reflecting on the high praise the Art line of lenses has garnered, Mark Amir-Hamzeh, president of Sigma Corp. of America, said, "Clearly, the industry is hungry for reasonably priced, powerful, high-quality, multi-purpose lenses -- and they've seen the image quality that's being produced by our new Global Vision lenses. There are no sacrifices with these products and the new 50mm f1.4 is sure to be another star in our lineup."
See the terse Sigma release or longer Sigma news release below for more information.
Adorama, which is accepting preorders, lists the new lens at $949.
Sigma Corp. of America Announces Pricing and Availability of 50mm f1.4 DG HSM Art lens
New, prime Art lens on U.S. shelves for $949 in late April
RONKONKOMA, N.Y. -- Sigma Corp. of America, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, is pleased to announce that the newest addition to its Global Vision Art camera lens lineup, the 50mm f1.4 DG HSM Art, will be available late April for the street price of $949.
The much anticipated 50mm f1.4 DG HSM Art is a pro-level performer for full-frame dSLRs and is ideal for many types of videography and photography, including portraits, landscapes, studio work and still-life. It has been redesigned and re-engineered with SLD glass and has been optimized for rich peripheral brightness, with improved large aperture performance by positioning wide elements into the front groups.
Other updates to this new lens include an optimized autofocus algorithm for smoother focusing and a floating focusing system to reduce lens movement while focusing. Under the Global Vision line, it features a new matte finish, an updated AF algorithm and every lens undergoes Sigma's proprietary modulation transfer function "A1" testing before being shipped. It has 13 elements in eight groups, compared to the previous eight elements in six groups and it also has improved close focusing at 15.7 inches and a maximum magnification ratio of 1:5.6.
"Our Art lenses, such as the 35mm f1.4, 24-105mm f4 and 18-35mm f1.8 have been incredibly well received to date and we couldn't be more thrilled with the excitement around the news of this upgraded 50mm f1.4," said Mark Amir-Hamzeh, president of Sigma Corp. of America. "Clearly, the industry is hungry for reasonably priced, powerful, high-quality, multi-purpose lenses -- and they've seen the image quality that's being produced by our new Global Vision lenses. There are no sacrifices with these products and the new 50mm f1.4 is sure to be another star in our lineup."
The 50mm f1.4 was first announced at the Consumer Electronics Show this year. It incorporates Sigma's Hyper Sonic Motor system to produce quiet, high-speed autofocus. In addition, it includes Super Multi-Layer Coating to reduce flare and ghosting and to ensure the highest-quality images. The 50mm f1.4 DG HSM lens is also compatible with Sigma's USB dock and the company's Mount Conversion Service.
The Sigma 50mm f1.4 DG will be available in Sigma, Sony, Nikon and Canon mounts.
For information about Sigma Corp. of America, visit http://www.sigmaphoto.com.[/release]
BackBack to Photo Corners