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Canon Announces 42x, 30x PowerShot Super-Zooms Share This on LinkedIn   Share This on Google   Tweet This   Forward This

29 July 2014

Canon has announced two super-zoom PowerShots, the $400 SX520 HS with a 42x range equivalent to 24-1008mm and the $250 SX400 IS with a 30x range equivalent to 24-720mm.

The SX520 captures 1080p Full HD video while the SX400 captures 720p HD video.

Yuichi Ishizuka, president and COO, Canon U.S.A., said, "The PowerShot SX520 HS and PowerShot SX400 IS digital cameras offer users features that help produce high quality-images and video with ease allowing them to capture their most creative shots."

PowerShot SX520 HS

POWERSHOT SX520 HS

In addition to it 42x optical zoom range, the SX520 HS features a 16-megapixel High-Sensitivity CMOS sensor and Canon's DIGIC 4+ Image Processor.

A dedicated movie button facilitates capture of 1080p Full HD video with an enhanced grip while Intelligent IS automatically chooses from one of eight modes to help optimize image stabilization. High Speed AF is coupled with the advanced Zoom Framing Assist feature to intelligently control the lens.

Creative Shot mode combines lighting, color and composition from the original image to create unique, artistic images. Smart AUTO technology selects 32 different pre-defined scenes for still shots and 21 scenes for video. The Hybrid Auto mode creates a stabilized HD video clip up to four seconds every time you shoot a still image, then compiles the clips into a single movie that forms a highlight reel for the day. And a built-in mini-HDMI port can connect to an HDTV.

PowerShot SX400 IS

POWERSHOT SX400 IS

Complementing its 30x optical zoom range, the 16-megapixeli CCD sensor and DIGIC 4+ image processor combine with Canon's Intelligent IS system. With Smart Auto, the camera identifies an ideal image setting by intelligently selecting from one of 32 pre-defined modes for still shots and 21 scenes for video.

A dedicated movie button controls capture of 720p HD video. And the 400SX's High Speed AF helps to reduce lag time.

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The SX520 will be available in September for $399.99 and is available for pre-order with free shipping from Adorama.

The SX400 will be available in August in black or red for $249.99 and is also available for pre-order with free shipping from Adorama.

Adorama has a Learning Center article with more images of the two digicams. More details are in the news release below.

Latest PowerShot Cameras Deliver Super-Zoom Reach and Creative Imaging Features to Inspire Endless Photographs and Videos

With an Impressive 42x and 30x Optical Zoom, respectively, Canon's new PowerShot SX520 HS and PowerShot SX400 IS Digital Cameras Provide High-Quality Imaging Tools to Meet Varying User Needs

MELVILLE, N.Y. -- Canon U.S.A., Inc., a leader in digital imaging solutions, today announced two new compact, super-zoom cameras: the PowerShot SX520 HS and the PowerShot SX400 IS digital cameras. Designed to give users the versatility and telephoto reach they need to capture subjects from far distances, these new cameras are packed with impressive features. The new PowerShot SX520 HS digital camera includes a high-powered 42x Optical Zoom lens (equivalent to 24-1008mm) and the Canon HS SYSTEM for clear sharp images and Full HD Video. With a 30x Optical Zoom (equivalent to 24-720mm), the PowerShot SX400 IS digital camera allows photographers to capture the moments that mean the most to them quickly and easily, even at long range.

"Our goal is to provide people who are passionate about photography with the imaging tools they need to capture the moments that inspire them," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "The PowerShot SX520 HS and PowerShot SX400 IS digital cameras offer users features that help produce high quality-images and video with ease allowing them to capture their most creative shots."

The PowerShot SX520 HS Digital Camera

Building on the features of the PowerShot SX510 HS digital camera, the PowerShot SX520 HS digital camera incorporates a 42x Optical Zoom with Canon's Optical Image Stabilization, ideal for active families that want to take high-quality close-up shots of their children's soccer game or dance recitals. In addition to featuring a powerful optical zoom range, the SX520 HS digital camera combines a 16 Megapixeli High-Sensitivity CMOS sensor and Canon's DIGIC 4+ Image Processor to create the Canon HS SYSTEM allowing for excellent low-light performance.

Giving users the ability to capture life in motion, the camera features a dedicated movie button so users can easily record 1080p Full HD video utilizing the camera's full 42x optical zoom capability. The camera also features an enhanced grip for added handling comfort. Additionally, the camera's Intelligent IS automatically chooses from one of eight modes to help optimize image stabilization for virtually shake-free images in various shooting conditions. The camera's High Speed AF allows users to achieve fast autofocusing speeds to help capture every shot with ease. The PowerShot SX520 HS digital camera's advanced Zoom Framing Assist feature intelligently controls the lens, making it easy to locate the main subject by zooming out and then zooming back in quickly and automatically for dramatic close-ups with face detection where applicable.

Upgraded from its predecessor, the PowerShot SX520 HS digital camera features Canon's Creative Shot mode that uses a combination of lighting, color and composition from the original image to create unique, artistic images. Smart AUTO technology selects 32 different pre-defined scenes for still shots and 21 scenes for video without the need to switch modes, making it possible to take beautiful images and video in a variety of situations. The Hybrid AUTO mode featured in the PowerShot SX520 HS camera creates a beautifully stabilized HD video clip (up to approximately four seconds) every time a user shoots a still image, then compiles the clips into a single movie that forms a "highlighted reel" for the day. This new camera is equipped with a built-in mini-HDMI port that makes it easy to connect to an HD TV set at home or on the road so everyone can comfortably enjoy viewing the footage.

The PowerShot SX400 IS Digital Camera

With a compact design and a powerful 30x Optical Zoom range with Optical Image Stabilizer, the PowerShot SX400 IS digital camera is a versatile camera that can be used daily anytime, anywhere. The 16 Megapixeli CCD sensor and DIGIC 4+ image processor combine with Canon's Intelligent IS system to provide users with outstanding functionality, while the updated grip design improves handling comfort. With Smart AUTO, the camera identifies an ideal image setting by intelligently selecting from one of 32 pre-defined modes for still shots and 21 scenes for video.

The PowerShot SX400 IS digital camera is always ready for action with a dedicated movie button to easily stop and start recording 720p HD video. Additionally, like the PowerShot SX520 HS camera, the PowerShot SX400 IS camera can record even far distances through the use of the camera's full 30x zoom range. The PowerShot SX400 IS digital camera's High Speed AF, upgraded from the previous model, helps to reduce lag time so that the perfect shot can be captured quickly and with ease.

Pricing and Availability

The PowerShot SX520 HS digital camera will be available in September 2014 for an estimated retail price of $399.99.

The PowerShot SX400 IS digital camera will be available in August 2014 in black or red for an estimated retail price of $249.99.


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