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31 August 2014
Adorama today listed new prices for Canon L lenses. Lower prices, actually. From about $50 less for the EF 70-200mm f2.8 to $1,000 less for the 400mm f2.8, 500mm f4 and 600mm f4. The lower pricing includes select refurbish units as well.
These are apparently permanent list price reductions, although not as low as recent rebate prices. So we should see them reflected at other authorized dealers, too.