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Sony Introduces QX1, QX30 Lens-Style Cameras Share This on LinkedIn   Share This on Google   Tweet This   Forward This

3 September 2014

Sony has expanded its line of lens-style cameras with the E-mount APS-C QX1 and the 30x zoom QX30. The two new models combine the refinement of a digital camera with the convenience and connectivity of a smartphone, using WiFi or NFC to bridge the two technologies.

QX30. Gives your smartphone a 30x zoom.

With either a WiFi or NFC connection, the lens-camera is controlled by Sony's PlayMemories Mobile app, using the smartphone screen as a real-time viewfinder to compose the image, adjust zoom and release the shutter or start and stop video recordinEd

Captured images are saved on the phone and can be immediately shared from the phone's connections.


The QX1 provides an E-mount for Sony's zoom, portrait, wide-angle, macro and other lenses. It features a built-in 20.1-megapixel APS-C size Exmor CMOS sensor and Sony's BIONZ X processor with improved area-specific noise reduction.


The QX30, in contrast, has a 30x built-in lens with Optical SteadyShot image stabilization and Clear Image Zoom, which uses advanced color and pattern matching technologies to reach 60x magnification digitally. Other features include Lock-on AF, 10-fps continuous shooting and Full HD video at a 60p frame rate.


Both the $398 QX1 and $348 QX30 are available for pre-order from B&H. Adorama has also announced pre-ordering for the QX1 and QX30 at the same prices.

For more information see the news release below.

Sony Expands Innovative Lens-style Camera Line with New Interchangeable-Lens Model and 30x Zoom Model

QX1 with Large APS-C size Exmor CMOS Sensor Compatible with Sony Alpha Mount System Lenses; QX30 with Versatile 30x Zoom G Lens

SAN DIEGO, Calif. -- Building on its strong history of innovation in the digital imaging market, Sony Electronics has announced two additions to their unique line of Lens-style Camera.

Designed for mobile photography enthusiasts, the new high-zoom DSC-QX30 and E-mount interchangeable-lens ILCE-QX1 models combine the power of a premium compact digital camera with the convenience and connectivity of today's smartphones, utilizing WiFi connectivity to instantly transform a connected phone into an extremely powerful photographic tool.

The new cameras utilize the latest version of Sony's PlayMemories Mobile application (version 5.0 for Android and iOS devices) to connect wirelessly to a smartphone quicker than ever, converting the bright, large LCD screen of the phone into a real-time viewfinder with the ability to frame shots, adjust zoom, release the camera shutter, start/stop video recordings and control other basic camera settings. The new app version 5.0 features an updated user-friendly interface that adds gridlines for easy image framing and a mirror mode ideal for self-portraits.

For added convenience, the app can be activated using NFC one-touch with compatible devices. Once pictures are taken, they are saved directly on both the phone and the camera and can be shared instantly via social media or other common mobile applications.

New QX1 Interchangeable-Lens Version

The new E-mount ILCE-QX1 lens-style camera gives photography enthusiasts a whole new way to take advantage of their Alpha Mount System lens collection.

Compatible with Sony's growing range of E-mount lens offerings including zoom, portrait, wide-angle, macro and more, the new QX1 camera features a built-in 20.1-megapixel APS-C size Exmor CMOS sensor that grabs huge amounts of detail for landscape shots and beautiful bokeh' background defocus. It's teamed with Sony's advanced BIONZ x processor that now features improved area-specific noise reduction for stunning low-light images.

The unique new QX1 camera features a wealth of other premium features, including Superior Auto, Raw image shooting and a pop-up flash to brighten up portraits in backlight situation, gloomy interiors and night scenes.

New DSC-QX30 30x Optical Zoom Model

The new compact sized DSC-QX30 camera brings the power and versatility of a 30x optical zoom lens to mobile photographers, eliminating the frustration and poor quality commonly experienced when zooming-in using a smartphone camera. Additionally, the extensive 30x zoom is aided by Optical SteadyShot image stabilization to minimize camera shake throughout the zoom range. Clear Image Zoom is also available, utilizing advanced color and pattern matching technologies to allow the QX30 to reach an impressive 60x magnification digitally without sacrificing pixel count.

Awesome zoom power is matched by lock-on AF and speedy continuous shooting at up to 10fps, letting photographers capture fast-moving action with an accurately focused burst of split-second images. For video enthusiasts, the QX30 model can also shoot Full HD video at a smooth 60p frame rate at the touch of a button.

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