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Canon Introduces SX410, ELPH 350 PowerShots But No M3 For U.S.
6 February 2015
As Canon announced its EOS M3 in Europe and Asia with no plans to bring its mirrorless camera to the U.S., the company introduceds the SX410 HS, it's latest PowerShot superzoom, and the ELPH 350 HS, it latest compact.
EOS M3
The M3 features a 24.2-megapixel APS-C CMOS sensor with a new DIGIC 6 processor. Other notable features include a beefed-up grip, front control dial, hybrid CMOS AF III AF system, 180-degree articulated 3.2-inch LCD, 1080/30p video recording, a built-in pop-up flash, a top-panel exposure compensation dial and WiFi with NFC.
No EVF is included but a hotshoe is provided for an optional viewfinder attachment.
POWERSHOT SX410 IS
The PowerShot SX410 IS features a 40x optical zoom range, an Intelligent IS image stabilization system and a 20-Mp CCD sensor in a body weighing less than 11.5 ounces and measuring just 2.72 inches high and 3.35 inches deep.
Capable of capturing 720p HD video, the SX410 offers 21 Scene modes for video in addition to 32 for stills. Creative Filters like Fisheye Effect, Toy Camera Effect and Monochrome are also available.
The PowerShot SX410 IS camera is scheduled to be available in March in red or black for an estimated retail price of $279.99. Pre-ordering is available via our affiliate links at Adorama and B&H.
POWERSHOT ELPH 350 HS
The PowerShot ELPH 350 HS features a 12x optical zoom lens, a 20.2-Mp CMOS sensor and a 3.0-inch LCD. Its Intelligent IS helps optimize image stabilization and it includes a built-in flash plus low light sensitivity up to ISO 3200.
The ELPH 350 also include both WiFi and NFC connectivity. An Auto Zoom feature identifies the subject, focuses and automatically frames it.
The PowerShot ELPH 350 HS camera is scheduled to be available in April in black and silver for an estimated retail price of $209.99. Pre-ordering is available via our affiliate links at Adorama and B&H.
For more information on both models see the news release below.
The New PowerShot SX410 IS and PowerShot ELPH 350 HS Cameras with Upgraded Features Help Users Enhance Their Photographic Abilities
The PowerShot SX410 IS Digital Camera Features a Compact Body with an Impressive 40x Optical Zoom Lens, while the Stylish PowerShot ELPH 350 HS Offers a 20.2 Megapixel CMOS Sensor, Built-in WiFi and NFC Capabilities
MELVILLE, N.Y. -- Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the new PowerShot SX410 IS and PowerShot ELPH 350 HSi compact digital cameras. Weighing just 0.4 ounces more and measuring only 0.2 inches longer than its predecessor, the PowerShot SX410 IS camera boasts an upgraded 40x optical zoom range (equivalent to 24-960mm), making it a convenient choice for users who want to combine portability and telephoto reach into one powerful digital camera. The PowerShot ELPH 350 HS is a high performance stylish compact digital camera with a 12x optical zoom lens (equivalent to 25-300mm) and an impressive 20.2 megapixelii CMOS sensor, with built-in WiFi and Near Field Communications capabilities.
"At Canon U.S.A. we aim to make capturing images and video as easy as possible for photo enthusiasts," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "With the introduction of the PowerShot SX410 IS and the PowerShot ELPH 350 HS, users will find improved imaging features in compact camera bodies, making either camera model a convenient choice for those passionate about photography at almost any level or budget."
The PowerShot SX410 IS Digital Camera
The PowerShot SX410 IS Digital Camera is the latest super zoom camera to be added to Canon's SX-series lineup. With a 40x optical zoom range, an Intelligent IS image stabilization system and a 20 Megapixel CCD sensor, the PowerShot SX410 IS camera gives users the features they need to capture every photographic moment in high resolution. The lens and sensor provide powerful performance in a very compact and portable body -- weighing less than 11.5 ounces and measuring just 2.72 inches high and 3.35 inches deep from the rear LCD screen to the front of the lens.
The PowerShot SX410 IS camera is always ready for action with a dedicated movie button to easily start and stop recording 720p HD video. Additionally, the PowerShot SX410 IS camera can capture tight close-up shots of subjects from far distances through the use of the camera's full 40x zoom range. The camera is also outfitted with ECO mode to help extend battery life allowing more photos to be taken over a longer period of time.
The camera's Smart AUTO mode sets the ideal image quality settings by intelligently selecting from 32 pre-defined scene modes for still shots and 21 scene modes for video. Users can further expand their artistic abilities right from the camera with Creative Filters such as Fisheye Effect, Toy Camera Effect and Monochrome. Fisheye Effect gives images a panoramic look and feel, Toy Camera Effect adds a grainy look to soften photos, illustrating a vintage appearance and with Monochrome mode, photos can either have black-and-white, blue or sepia tones, to display a more classic appearance.
The PowerShot SX410 IS camera is scheduled to be available in March in red or black for an estimated retail price of $279.99.
The PowerShot ELPH 350 HS
Building on the PowerShot ELPH series' "Circle in a Box" design and the heritage as one of the leaders in digital camera marketshare, the new PowerShot ELPH 350 HS camera offers users high performance that is perfect for everyday use. Featuring a 12x optical zoom lens and a high-resolution 20.2 megapixel CMOS sensor, the new PowerShot ELPH 350 HS camera is capable of capturing sharp images with the superb quality. With Intelligent IS to help optimize image stabilization, a built-in flash and ample low light sensitivity up to ISO 3200, users can create images that are sharp and virtually shake-free in a wide range of shooting conditions both indoors and out.
The PowerShot ELPH 350 HS digital camera is equipped with built-in WiFi, allowing for wireless transferring of images and video to compatible mobile devicesiii, WiFi enabled computers and select social networking sites, making it easy to share images anytime or anywhere. The built-in WiFi allows users to wirelessly print their images to any compatible Canon printer, like the PIXMA MG7520. Users can also shoot remotely via WiFi using a compatible smartphone or tablet and the free Canon Camera Connect app, so everyone can be included in group photos. With its built-in NFC feature, the PowerShot ELPH 350 HS camera can quickly pair to compatible Android device, as well as to the recently announced Canon Connect Station CS100 photo/video storage and sharing device.
When photographing people, users can enable the Auto Zoom feature that allows the camera to identify the primary subject and immediately focus and frame it for a perfect shot. With Canon's Creative Shot mode, Smart AUTO technology and Hybrid AUTO for simultaneous still and video capture, users have the ability to capture creative images with ease. Photographers can also capture moving subjects in crisp, smooth 1080p Full HD video quickly and simply by pressing the camera's dedicated movie button. And the camera has a large 3.0-inch LCD screen with a resolution of 461,000 dots, perfect for quick and clear preview and review of images and video.
The PowerShot ELPH 350 HS camera is scheduled to be available in April in black and silver for an estimated retail price of $209.99.