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Oberwerth Kickstarts Campaign For Designer Bag for Women Share This on LinkedIn   Share This on Google   Tweet This   Forward This

9 November 2015

The German camera bag company Oberwerth has launched a Kickstarter campaign for Kate, a $299 leather all-in-one bag with a camera insert designed to appeal to women with its "outstanding quality, stunning craftsmanship and sustainable, responsible production."

Product designer Regina Immes said, "The Kate model is our first project that doesn't explicitly focus on photographers. We're aiming to use Kickstarter to introduce it to a community that values high functionality and the ultimate in style. With Kickstarter's help, we are hoping to create a bag for this demographic that would be much more expensive following the usual rules of the fashion industry."

The extremely light Kate bag can be used a handbag, messenger bag, laptop and/or camera bag. A special camera insert can also be added, which holds a camera and two lenses. Featuring adjustable partitions, it can be tailored to your equipment and its sturdy Velcro fastening keeps everything in place.

For more information see the news release below.

Oberwerth Launches Kickstarter Campaign for Kate, the Ultimate All-in-One Designer Bag for Women

Oberwerth, a manufacturer of exclusive camera bags that are 100 percent handmade in Germany, is today launching an international crowdfunding campaign for a luxurious yet infinitely versatile designer bag, the Kate model. This new addition to the Oberwerth range is also entirely handmade in Germany.

KOBLENZ, Germany and ATLANTA, Ga. -- Oberwerth, manufacturer of exclusive, high-quality camera bags, has launched an international Kickstarter campaign at https://www.kickstarter.com/projects/446809181/Kate-the-infinitely-versatile-all-in-one-designer. The aim is the successful launch of Kate, its new versatile designer bag, which is masterfully crafted and sustainably and responsibly produced. The Kate is a continuation of Oberwerth's design philosophy. It's not just a bag, it's an idea; a statement of timeless elegance and high functionality. Outstanding quality, stunning craftsmanship and sustainable, responsible production are the core values behind the design. The finest materials, intelligent design and first-class craftsmanship are combined to create a premium product that Kickstarter can help to introduce directly to people who appreciate high quality and workmanship, without the need for any intermediary stages.

With a funding target of $25,000, supporters can make contributions of between $49 and $479 and early supporters will be rewarded with the chance to buy the Kate in leather for only $299. This and the other campaign prices will be around 40 percent below the future RRP.

Product designer Regina Immes says: "The Kate model is our first project that doesn't explicitly focus on photographers. We're aiming to use Kickstarter to introduce it to a community that values high functionality and the ultimate in style. With Kickstarter's help, we are hoping to create a bag for this demographic that would be much more expensive following the usual rules of the fashion industry." The timelessly elegant, extremely light Kate bag can be used a handbag, messenger bag, laptop and/or camera bag, for work or leisure as easily as for shopping or camera equipment. A special camera insert can also be added, which holds a camera and two lenses. Featuring adjustable partitions, it can be tailored to your equipment and its sturdy Velcro fastening keeps everything in place.

A bag for all occasions

The Kate bag is made from premium leather or as a light version from sturdy Cordura, an extremely light yet durable material. All of the fastenings are also made in Germany and meet rigorous quality standards. The Kate is available in ten different color and material combinations and a choice of gold or silver details.

Also available are a matching key wallet and clutch, which can be attached to the main bag. These "mini Kate" items have space for your keys, makeup and other small items so that they're always on hand when you need them. Two straps of different lengths make the Kate bag hugely versatile, allowing you to wear it both on the arm, over the shoulder or across the body. Photographers around the world already rely on Oberwerth and the company's designs have won distinguished awards, including the POP Award in 2014 and the Red Dot Award in.


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