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Adorama, Canon Support Heart Gallery NYC Share This on LinkedIn   Share This on Google   Tweet This   Forward This

16 November 2015

Adorama and Canon have donated 25 Canon PowerShot G7-X digicams and photography training to 14 homeless people in support of the Heart Gallery NYC and the NYC Department of Homeless Services initiative "Through the Eyes of the Homeless."

Under the mentorship of professional Canon photographers, the participants were asked to photograph their personal perspectives of New York City. The strongest photos were chosen for a gallery presentation that will be on exhibit to the public at the Prince George Ballroom, opening Monday Nov. 16 before moving to City Hall.

Michael Weschler, a photographer and director with editorial credits to his name including GQ, Vogue and Newsweek, said, "It's easy as a New Yorker to not understand and become frustrated with some street people, but most of the homeless are seeking shelter and work and don't actually want to be homeless on the street. Having the chance to mentor a well-groomed older gentleman named Carl was particularly inspiring. His drive to contribute to society and capture authenticity made his story unique and his artistic eye was that of an advanced student."

For more information see the news release below.

Adorama and Canon Support Heart Gallery NYC "Through the Eyes of the Homeless" Project

Adorama and Canon provide cameras and photography training for homeless as part of awareness initiative; Photo gallery opens to the public on Nov. 16

NEW YORK -- Adorama is joining forces with camera manufacturer Canon to support the Heart Gallery NYC and the NYC Department of Homeless Services initiative "Through the Eyes of the Homeless" by providing 25 Canon PowerShot G7-X compact cameras and photography training to homeless. The Heart Gallery NYC initiative empowers homeless individuals while raising awareness around the lack of affordable housing in NYC through photography. Under the mentorship of professional Canon photographers, 14 currently or previously homeless individuals were asked to photograph the city, capturing their unique perspectives of New York City. The strongest photos were chosen for a gallery presentation that will be on exhibit to the public at the Prince George Ballroom, opening Monday November 16th and subsequently featured in City Hall.

Together with Canon, Adorama donated 25 Canon PowerShot G7-X compact cameras for the project. The cameras were ideal for the project because of their ease of use, image quality and low light performance, resulting in 28 final images from participants. Also joining the movement were five photographers, Heidi Gutman, Michael Weschler, Aliya Naumoff, Daniel Rosenthal and Deborah Feingold, who each contributed time and expertise through mentoring the homeless participants. AdoramaPix, the photo imaging lab of choice for professional photographers, will also provide all printing for the exhibition. Prints and postcard sets will be available for sale with 100 percent of the proceeds going to the artists.

"Mentoring for 'Through the Eyes of the Homeless' has been a rare opportunity for me to connect with New York City's homeless and gain new insights into some misconceptions," comments mentor Michael Weschler, a photographer and director with editorial credits to his name including GQ, Vogue and Newsweek. "It's been a moving experience and I've increased my compassion for the homeless because of the inspired photography we're producing together. It's easy as a New Yorker to not understand and become frustrated with some street people, but most of the homeless are seeking shelter and work and don't actually want to be homeless on the street. Having the chance to mentor a well-groomed older gentleman named Carl was particularly inspiring. His drive to contribute to society and capture authenticity made his story unique and his artistic eye was that of an advanced student."


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