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Photokina Clippings: Fujifilm Share This on LinkedIn   Share This on Google   Tweet This   Forward This

19 September 2016

We're taking the drone approach to covering Photokina 2016. No boots on the ground but aerial surveillance of the more important targets. We'll provide a brief description with links to official press releases and sponsored links for pre-ordering. This entry covers the Fujifilm GFX mirrorless medium format camera system.


Fujifilm announces development of mirrorless camera system GFX

The game has changed. Medium-format re-invented.

Large sized sensor and large-diameter realize the highest image quality in the history of Fujifilm.

COLOGNE, Germany -- Fujifilm Corp. has announced development of its GFX mirrorless digital camera system to deliver the highest image quality in the history of Fujifilm electronic imaging. The company will release the Fujifilm GFX 50S with a Fujifilm G Format 43.8x32.9mm sensor of 51.4 megapixels and six lenses in the new Fujinon GF Lens series after early 2017. The new series delivers the highest image quality Fujifilm offers as well as outstanding expandability and functionality as a camera system, the company said.

Using a larger format enhances a camera's ability to capture "texture quality," "stereoscopic effect" and "aerial feeling," which cannot be attained even by substantially increasing the sensor's pixel count, the company said in its Photokina presentation today. Since the launch of the X Series, an increasing number of professional photographers and photo enthusiasts have expressed their desire for the X Series' signature color reproduction. The GFX camera system with G Format is Fujifilm's response to their desire.


Obtaining the ultimate in photo image quality

Since the introduction of the X100 in 2011, Fujifilm has strived to achieve the best image quality possible with its X series of cameras. The latest and the most advanced addition is the new medium-format mirrorless camera GFX. It uses the new large-diameter G Mount and incorporates a large 43.8x32.9mm CMOS sensor.

Boasting the effective pixel count of 51.4 million, the camera delivers superior sharpness and image quality that will satisfy professional photographers shooting commercial, fashion or fine-art landscapes. The sensor's 51.4 megapixels can be adapted to various aspect ratios, including 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17, which were available in film cameras of the large- and medium-formats.

The camera uses the X-Processor Pro imaging processor to provide Fujifilm's color and tone reproduction at a high level.

Mirrorless camera system with a large sized sensor

Compared to conventional medium-format dSLR cameras, the GFX is lighter weight, achieving a far more compact form factor. With regards to functionality, the camera follows in the footsteps of the X Series by featuring numerous physical buttons and dials and is designed with an ergonomic grip, shaped carefully and optimized for the camera body and lenses.

This is Fujifilm's first model to use a detachable electronic viewfinder, which you can remove when using an external monitor or to make the system even lighter. In addition, an optional adapter makes it possible to fit the EVF at any angle, giving a choice of shooting angle.

Another optional accessory that will be released at the same time is the Vertical Battery Grip. The camera also supports tethered shooting and will be compatible with various Raw conversion application software.

New lenses with a new lens mount for added descriptive performance

A new lineup of Fujinon GF lenses, designed specifically for the GFX, supports the new G Mount. Taking advantage of the mirrorless system's structure, the G Mount has the short flange back distance of just 26.7mm to shorten the back focus distance as much as possible. This prevents vignetting to achieve edge-to-edge sharpness of the world's highest level.

The initial lineup on launch includes the following six lenses:

  1. Standard prime GF63mmF2.8 R WR (equivalent to 50mm in the 35mm format)
  2. Wide-angle standard zoom GF32-64mmF4 R LM WR (equivalent to 25-51mm in the 35mm format)
  3. Mid-telephoto macro 1:0.5 GF120mmF4 Macro R LM OIS WR (equivalent to 95mm in the 35mm format)
  4. Fast aperture mid-telephoto GF110mmF2 R LM WR (equivalent to 87mm in the 35mm format)
  5. Ultra wide GF23mmF4 R LM WR (equivalent to 18mm in the 35mm format)
  6. Wide GF45mmF2.8 R WR (equivalent to 35mm in the 35mm format)

The lenses feature an aperture ring, a popular feature in the X Series and have the new C (Command) Position on the ring to enable aperture adjustments with the Command Dial on the camera body.

All the lenses feature dust and weather resistant construction that withstands operation at temperatures as low as minus 10 degrees Celsius.


Our earlier Photokina coverage includes:

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