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Canon Announces EF-S 35mm f2.8 Macro IS Share This on LinkedIn   Share This on Google   Tweet This   Forward This

6 April 2017

Canon has announced its EF-S 35mm f2.8 Macro IS STM prime lens "designed to help both entry-level and advanced amateur dSLR photographers discover the incredible possibilities of macro photography."

"Macro lenses are an amazing way to explore the worlds that exist all around us and the new Canon EF-S 35mm f2.8 Macro IS STM lens is the ideal starting point for amateur photographers eager to capture incredible, up-close details on the go," said Yuichi Ishizuka, Canon USA president and COO. "Whether capturing a delectable dessert or the subtleties of a backyard flower, users will be challenged to find new colors and shapes that turn everyday moments into art."

The 35mm macro can sneak in as close as 1.179 inches from the subject and its image stabilization provides up to four stops of shake correction to provide a deeper depth of field. And the quiet STM focus won't scare small subjects.

Even more interesting, the new 35mm lens features built-in LED macro lighting to light close-ups without using special equipment. The built-in LED lights on each side of the lens can create compelling shadows on either side of a subject or adjust intensity to give images a sense of dimension.

SPECIFICATIONS

Specifications for the 35mm Macro include:

CANON EF-S 35mm f2.8 MACRO IS LENS SPECIFICATIONS
Mount Canon EF-S
Focal Length 35mm
Aperture Maximum: f2.8
7 rounded diaphragm blades
Angle of View 42°35'
Minimum Focus 5.12 inches
1.179 inches in Macro mode
Magnification 1:1
Optical Design 10 elements in six groups
Autofocus Yes
Image Stabilization Yes
Filter Thread 49mm
Dimensions 2.72 x 2.20 inches
Weight 6.70 oz.

PRICE, AVAILABILITY

Canon said the EF-S 35mm f2.8 Macro IS STM lens would be available in June for $349.99. Both Adorama and B&H are now accepting pre-orders.

Up Close and Personal: Canon Announces New EF-S 35mm f2.8 Macro IS STM Lens to Help Explore the Beauty of Macro Photography

New Compact and Lightweight EF-S Macro Lens Opens Up a World of Photographic Possibilities and Helps Capture Close Subjects with Incredible Detail

MELVILLE, N.Y. -- Compact and lightweight, the new Canon EF-S 35mm f2.8 Macro IS STM, announced by Canon U.S.A., Inc., is the widest-angle macro offering in Canon's popular EF-S lens series. The new lens is designed to help both entry-level and advanced amateur dSLR photographers discover the incredible possibilities of macro photography. Capable of capturing close-up subjects with incredible detail, Canon's new EF-S macro lens is also the first in the series to feature built-in Macro Lites that allow users to control lighting with ease.

"Macro lenses are an amazing way to explore the worlds that exist all around us and the new Canon EF-S 35mm f2.8 Macro IS STM lens is the ideal starting point for amateur photographers eager to capture incredible, up-close details on the go," said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. "Whether capturing a delectable dessert or the subtleties of a backyard flower, users will be challenged to find new colors and shapes that turn everyday moments into art."

The new Canon EF-S 35mm f2.8 Macro IS STM captures stunning images and is a terrific companion lens for entry-level users eager to expand beyond their existing Canon EOS dSLR kit lens. Capable of shooting as close as 30mm from the end of the lens to the subject, aspiring photographers can get up close to a fruit or flower for an entirely new perspective, while capturing high-quality images with beautiful background blur. Additional technologies built into the new Canon EF-S 35mm f2.8 Macro IS STM lens include:

  • Popular 35mm focal length (56mm equivalent) and wide f2.8 aperture
  • Hybrid IS system offers up to four stops of shake correction
  • Smooth Movie Servo AF with Lead Screw-type STM ensures quiet AF operation
  • Full-time Manual Focus

In a first for the EF-S lens series, the new Canon EF-S 35mm lens sports built-in Macro Lites that allow photographers to carefully arrange macro lighting without using special equipment. With built-in LED lights on each side of the lens, users can create compelling shadows on either side of a subject or adjust intensity to give images a sense of dimension. Once the scene is set, the lens uses superb rendering performance to capture high contrast, sharp images.

While specialized for high magnification photography, the Canon EF-S 35mm f2.8 Macro IS STM is still a versatile option for day-to-day use, easily capable of capturing portraits, landscapes or snapshots. As the latest addition to the lineup of EF-S lenses, Canon continues its commitment to providing a wide-range of affordable lens options for photographers of all levels.

The Canon EF-S 35mm f2.8 Macro IS STM lens is scheduled to be available in June for an estimated retail price of $349.99. For more information visit usa.canon.com.


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