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25 September 2017
Vitec Group has announced the acquisition of photographic accessory companies Joby, Lowepro and RTMotion.
"Vitec is the natural home for Joby and Lowepro and we know the business well," said Stephen Bird, Vitec group chief executive. "This is an opportune time to buy these high profile, high quality brands: Joby has been growing rapidly, reflecting its success in developing innovative new products for the camera accessories market, while Lowepro represents an opportunity to improve margins through cost reductions and integration with Manfrotto, along with the potential for additional benefits as its markets improve.
"RTMotion is a high technology business which complements our existing activities and gives the Group additional high quality camera accessories for the expanding independent content creator market.
"Both of these acquisitions are an excellent strategic and technological fit, have great prospects and the two acquisitions together are expected to materially enhance earnings per share in 2018 and beyond.
"This is an exciting time for Vitec as we continue to expand our range of innovative, new products for the fast growing image capture and sharing market and I am delighted to welcome both teams to Vitec."
For more information see the news release below.
Vitec Group Acquires Joby and Lowepro from DayMen Group, RTMotion
The Vitec Group plc, the international provider of products and solutions to the Broadcast and Photographic markets, has announced that on Sept. 22 it acquired certain assets and liabilities, primarily comprising the Joby and Lowepro brands, from the DayMen Group S.a.r.l. ("DayMen"), for a cash consideration of $10.3 million, on a debt/cash free basis, with an expected total investment of $32.0 million, including deal costs.
Vitec also announces that on 20 September it acquired RT Motion Systems Ltd ("RTMotion") for up to £3.4 million in cash, including deal costs. RTMotion provides wireless motor lens control systems for broadcast, cine and video cameras.
Stephen Bird, Group Chief Executive of Vitec, commented:
"Vitec is the natural home for Joby and Lowepro and we know the business well. This is an opportune time to buy these high profile, high quality brands: Joby has been growing rapidly, reflecting its success in developing innovative new products for the camera accessories market, while Lowepro represents an opportunity to improve margins through cost reductions and integration with Manfrotto, along with the potential for additional benefits as its markets improve.
"RTMotion is a high technology business which complements our existing activities and gives the Group additional high quality camera accessories for the expanding independent content creator market.
"Both of these acquisitions are an excellent strategic and technological fit, have great prospects and the two acquisitions together are expected to materially enhance earnings per share in 2018 and beyond.
"This is an exciting time for Vitec as we continue to expand our range of innovative, new products for the fast growing image capture and sharing market and I am delighted to welcome both teams to Vitec."
Acquisition of Joby and Lowepro
This acquisition is an excellent strategic fit with Vitec's existing core activities. It gives the Group greater access to the fast growing iPhoneography and vlogging consumer accessories market and expands its presence in the U.S. market by adding high quality, complementary, leading brands to enhance its Photographic Division.
Joby and Lowepro products are designed and developed in Hong Kong and California respectively. In 2006, Joby introduced the patented GorillaPod which has transformed the camera accessories market and, like Manfrotto, Joby has a strong presence in Apple stores. Lowepro has been a market leader in bags designed to protect electronic and photographic devices since its inception in 1967.
In addition to leading brands, the acquisition brings product marketing resources located in California and expert engineering teams based in the Far East. Dedicated supply chain teams are located in Hong Kong and China where all products are manufactured by third parties and sold globally via independent distributors.
Vitec plans to integrate Joby and Lowepro into its Photographic Division's existing organizational structure, under the leadership of Marco Pezzana, Photographic Divisional Chief Executive.
Strategic rationale for the acquisition:
This acquisition gives the Group:
- A leading global position in the new and fast growing iPhoneography and vlogging accessories markets, as well as the photographic bags market;
- Increased visibility in the U.S. market to become a leading distributor of premium imaging accessories;
- The potential to continue to improve the core business in the consolidated Photographic Division by:
- Leveraging the combined brand portfolio and distributor network
- Consolidating and augmenting procurement capabilities
- Enriching the technical capability of the expanded team;
- An expanded product development team and technical capabilities with access to new intellectual property facilitating Vitec's growth in the higher technology areas of iPhoneography and vlogging accessories with Joby's GorillaPod;
- The opportunity to get closer to customers by consolidating the strategic relationships with Apple and online retailers such as Amazon, the leading consumer electronics retailers, B&H and other photo speciality retailers; and
- A platform to expand further in APAC and strengthen the Group's presence in China and Hong Kong through the Joby and Lowepro supply chain teams who are based there.
Financial aspects of the acquisition:
- DayMen reported unaudited results for the year to March 31 of $73.2 million revenue with operating profit of $1.4 million. EBITDA was $2.1 million. Net assets were c. $11.0 million at March 31 and gross assets were c. $19.7 million at this date. Net assets acquired are expected to be c. $1.2 million;
- Vitec has acquired certain assets and liabilities of the DayMen Group S.a.r.l. including subsidiary companies in Hong Kong and China for a cash consideration of $10.3 million. This is subject to certain post-completion adjustments for changes in net assets;
- The one-off cash costs to implement the integration and deliver cost savings are expected to be approximately $7.0 million, including deal costs and will be incurred by the end of 2018. The P&L impact of integration costs will be taken above the line;
- As we transition from a third party distribution model to utilizing Vitec-owned distribution there will be an expected $14.7 million investment in working capital;
- Pre-tax cost savings of at least $5.0 million per annum are expected to be realized by year ending 2018 and at least $7.0 million per annum by year ending 2019, through consolidating and simplifying the business, improving procurement and supply chain management and leveraging Vitec's distribution platform;
- The acquisition is expected to enhance Vitec's adjusted earnings per share in FY 2018 and to be materially enhancing to Vitec's adjusted earnings per share in FY 2019. Excluding integration costs, we expect it to be neutral to adjusted earnings per share in 2017;
- ROCE is expected to be in excess of the Group's average by year ending 2018; and
- The consideration payable to DayMen will be funded from Vitec's available committed bank facilities. Proforma 30 June net debt to EBITDA would have been 0.9x following the disposal of Bexel and the acquisition of the Joby and Lowepro brands.
Acquisition of RTMotion
The acquisition of RTMotion is in line with Vitec's strategy of offering innovative and highly technical solutions to the Group's established independent content creator customer base and will facilitate Vitec's growth in the higher technology area of camera accessories.
RTMotion is an excellent strategic fit with Vitec's Broadcast Division's Creative Solutions Business Unit, complementing Teradek, Wooden Camera, SmallHD, Paralinx and Offhollywood, which also design and produce high quality products mainly for ICCs.
Based in the UK, RTMotion designs and assembles wireless motor lens control systems for video cameras, selling them primarily through direct distribution and a growing reseller network, mainly targeting the ICC market.
RTMotion will become part of Vitec's Creative Solutions Business Unit. There are significant growth opportunities to sell RTMotion's products through Vitec's global sales and distributor network and the business will benefit from Vitec's marketing, manufacturing and supply chain capabilities.
Under the terms of the acquisition, the initial cash consideration is £2.6 million on a debt/cash free basis, including deal costs and £0.5 million held in escrow. Up to a further £0.8 million cash consideration will be payable dependent on the seller meeting integration and retention targets.