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Leica Announces Special Edition Pigozzi Sofort Share This on LinkedIn   Share This on Google   Tweet This   Forward This

19 October 2017

Leica has announced its collaboration with photographer, art collector and entrepreneur Jean Pigozzi on a special edition Leica Sofort instant camera and Leica Gallery exhibition. The "LimoLand by Jean Pigozzi" is inspired by the fashion label Pigozzi created.

LimoLand by Jean Pigozzi. To make you 'feel instantly happy with a vibrant pattern that evokes a smile, Pigozzi said'.

Launching at the end of October, the new Sofort camera will be followed by a showing of Pigozzi's images from his book Johnny's Pool at the Leica Gallery Los Angeles from Nov. 9 to Jan. 7, 2018.

"Whether in color or black-and-white, my photographs are always about capturing happiness and joy," Pigozzi said. "The Leica Sofort 'LimoLand by Jean Pigozzi' edition is meant to make people feel instantly happy with a vibrant pattern that evokes a smile. Not only am I photographing fun moments, but I'm doing it with a camera that exudes that same feeling through its colorful design."

The exhibition of images from Pool Party will open on Nov. 9 at the Leica Gallery Los Angeles. Centered on the famous "blue pool" at the Pigozzi family's Villa Dorane at Cap d'Antibes, Johnny's Pool features photographs of actors, models and musicians that have visited the pool since it was built in 1953.

Leica Collaborates with Photographer and Art Collector Jean Pigozzi for Special Edition Sofort Camera, "LimoLand by Jean Pigozzi"

Leica's popular instant camera has a vibrant new look in a new collaboration and Leica Gallery LA exhibition with Jean Pigozzi

Renowned photographer, art collector and entrepreneur Jean Pigozzi has combined his passion for art and color in a new collaboration with Leica Camera that will debut a special edition Leica Sofort instant camera and Leica Gallery exhibition. The Leica Sofort "LimoLand by Jean Pigozzi" is named for and inspired by the fashion label Pigozzi created, serving as a new icon for the sheer joy and endless fun of instant photography with its bright and eye-catching interpretation of the original Sofort. Launching at the end of October, the new Sofort camera will be followed by a showing of his celebrated photographic exhibition, Johnny's Pool, at the Leica Gallery Los Angeles from Nov. 9 to Jan. 7, 2018.

"Whether in color or black-and-white, my photographs are always about capturing happiness and joy. The Leica Sofort 'LimoLand by Jean Pigozzi' edition is meant to make people feel instantly happy with a vibrant pattern that evokes a smile. Not only am I photographing fun moments, but I'm doing it with a camera that exudes that same feeling through its colorful design," said Jean Pigozzi .

Special Edition Leica Sofort Limoland by Jean Pigozzi

Last year, Jean Pigozzi visited the Leitz Park, Leica's headquarters in Wetzlar, Germany to find out more about the cameras he had been working with throughout his career. It was during this visit that the idea for the Leica Sofort "LimoLand by Jean Pigozzi" was born.

Though Pigozzi, a Leica photographer for many years, typically shoots exclusively in black and white, he is passionate about color. The logo for his fashion label, Limo, is a happy face chosen from the bright and colorful pictures by George Lilanga, a Tanzanian artist and served as the inspiration for Pigozzi's Sofort design. The iconic Limo is replicated several times over in a broad range of colors all across the Sofort's exterior to become the look of the new Leica Sofort "LimoLand by Jean Pigozzi."

Consistent with the standard Sofort, the Leica Sofort "LimoLand by Jean Pigozzi" houses technical features such as preset modes for Automatic, Party & People, Sports & Action, Macro and Self-Portrait, as well as the creative possibilities of multiple exposures, time exposures and self-timer modes. The camera automatically adapts exposure time to the mode the user selects. The Sofort even offers options for manual control overrides: focusing distance can be changed independently of the preset exposure modes, the flash can be turned off entirely and image brightness can be adjusted higher or lower. And, to make it easier for those fond of self-portraits, the Sofort has a rectangular mirror on the front for easier framing -- a feature of the camera that aligns with Pigozzi's new book "Me + Co -- The Selfies', which celebrates the famed photographer as the inventor of the now-ubiquitous "selfie" image.

The special edition camera will be available for purchase at the end of October and comes complete with a red shoulder strap crafted from high-quality nylon and embellished with the Limo logo, made by Artisan&Artist. The set also includes a film pack of 20 color exposures.

For more information on the Leica Sofort "LimoLand by Jean Pigozzi," visit http://www.leicacamerausa.com.

Johnny's Pool Exhibit at Leica Gallery Los Angeles

Pigozzi will showcase renowned images from his celebrity-filled photo book, Pool Party, on Nov. 9 at the Leica Gallery Los Angeles in an exhibition titled Johnny's Pool. Centered on the famous "blue pool" at the Pigozzi family's Villa Dorane at Cap d'Antibes, Johnny's Pool features photographs of the array of actors, models, musicians that have visited the pool since it was built in 1953.

Throughout the exhibit, both color and black and white photographs of celebrities including Bono, Mick and Bianca Jagger, Elizabeth Taylor, Naomi Campbell, David Geffen, Jack Nicholson, Robert De Niro, Sharon Stone, Elle Macpherson, Helmut Newton and Julian Schnabel are brought to life with dramatic light and playful pool-toy props, celebrating the fun and eccentricity of the glamorous Hollywood elite.

The exhibition opens on Nov. 9 and is followed by an exclusive Artist's Talk on Nov. 12 at the Leica Gallery LA, hosted by Hollywood producer Brett Ratner.

Johnny's Pool at the Leica Gallery LA be on view Nov. 9 through Jan. 7.

For more information on the exhibit, please visit http://www.leicagalleryla.com.


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