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Adobe Starts Emailing Notice Of Creative Cloud Price Increase
13 March 2018
As announced during MAX 2017, Adobe has begun sending email notifications of price increases to its Creative Cloud suite of applications. The "next generation of Creative Cloud" includes five new applications, including Adobe Photoshop Lightroom CC and Adobe Spark.
Price increases vary by plans:
- Creative Cloud for Individual Single App plans will increase to $20.99 per month from $19.99 per month or $1 per month
- Creative Cloud for Individual All Apps plans will increase to $52.99 per month from $49.99 per month or $3 per month
- Creative Cloud for Teams All App plans will increase to $79.99 per month from $69.99 per month or $10 per month
The price of the Photography Plan, currently $9.99 a month for both Photoshop and two versions of Lightroom plus Portfolio and Spark with premium features, will remain the same.
The news has caught Creative Cloud subscribers by surprise because Adobe did not publicize the price increase through its normal channels.
Text of the original announcement from Oct. 18, 2017, follows:
Adobe Updates Creative Cloud Pricing
Adobe is invested in the promise to provide the world's best creative apps, so you can create wherever, whenever inspiration strikes. From our rapidly expanding system of mobile-first applications to seamless integrated workflows between applications, Adobe is building out a range of fast, flexible tools for creative projects of all types.
Adobe announced the next generation of Creative Cloud at MAX 2017, including five all-new, value-expanding applications:
- Adobe XD CC for experience design, for designing, prototyping and sharing
- An all new cloud photography service, Adobe Photoshop Lightroom CC
- Adobe Dimension CC makes 3D easy for graphic designers for branding and packaging design
- Character Animator CC which brings 2D puppets to life with gestures and facial expressions
- Adobe Spark with premium features makes visual storytelling easy for anyone
In addition, Adobe announced a range of new features across Creative Cloud flagship applications including Photoshop CC, InDesign CC, Illustrator CC and Premiere Pro CC and ongoing expansion of its Adobe Stock service, Adobe Typekit and Behance as well as many Adobe Sensei artificial intelligence capabilities that make creating fun and efficient.
In follow-up to our announcement at MAX in October 2017, Adobe will begin end-customer notifications in March for Creative Cloud price changes in United States, Canada and Mexico with those changes taking effect on Adobe.com and the channel after this notification period. Until then, renewing subscribers can experience the value of the latest features and products. New subscribers can lock in a year subscription at the current price with no additional charge. Our current STE Student/Education, Creative Cloud Photography and Acrobat CC plans will see no pricing adjustment.
Prices will vary by plans, for example:
- Creative Cloud for Individual Single App plans will increase to $20.99 per month from $19.99 per month or $1 per month
- Creative Cloud for Individual All Apps plans will increase to $52.99 per month from $49.99 per month or $3 per month
- Creative Cloud for Teams All App plans will increase to $79.99 per month from $69.99 per month or $10 per month
For an annual plan, the price will not change until the following annual term. Adobe will notify subscribers of the price increase at least 30 days in advance.
The pricing update comes after five successful years of Creative Cloud innovation, which brought game-changing features and hundreds of new updates that are now indispensable to customers.
Now we're looking toward the future with Adobe Sensei, Adobe's artificial intelligence and machine learning framework. From the curvature pen tool in Photoshop and Illustrator to auto-lip sync in Character Animator, Adobe Sensei enables our tools -- and you -- to work more effectively and efficiently across your digital canvas.
Creative Cloud for Teams and Enterprise over the last several years has also provided innovation and powerful functionality to help teams working together to build great experiences and be productive. These include CC libraries, asset sharing and collaboration workflows. The MAX 2017 release greatly expands on that promise with an extra focus on new tools and features that businesses will highly value, including:
- High impact campaigns and experiences across multiple screens: XD is the first all-in-one tool for UX designers to build web and mobile apps, allowing a creative pro to design, prototype, review, share and receive feedback from stakeholders in the app itself.
- Brand identity: Adobe Dimension helps designers create photorealistic product shots, packaging and more without requiring companies to incur expensive photo shoot costs or require designers learn hard to use 3D solutions. 3D made easy for designers who know 2D
- Reach influencers via social platforms: Adobe Spark allows creators to rapidly create and deliver brand campaigns on social media with video, graphics and Web pages.
- Integrations between Creative Cloud and Adobe Experience Manager that unify the creative and marketing workflow, thereby addressing content velocity pain points
The force of our community -- and creativity itself -- is an undeniable power. It is what fueled us as we worked to develop new products and updates that are more powerful, intuitive and accessible than ever. We look forward to seeing how our amazing community of creative professionals and enthusiasts alike bring their stories and experiences to life.