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Photokina Clippings: Broncolor, Novoflex, ProGrade, Hogan Share This on LinkedIn   Share This on Google   Tweet This   Forward This

28 September 2018

We're taking the drone approach to covering Photokina 2018. No boots on the ground but aerial surveillance of the more important targets. We'll provide a brief description with links to official press releases and sponsored links for pre-ordering. This entry covers Broncolor, Novoflex, ProGrade and Hogan.


Broncolor Introduces Scope D50 Surface Visualization System

Broncolor has introduced its Scope D50, a surface visualization system powered by Truvis. "The object is illuminated from many different angles using the optimally arranged LEDs in the dome-shaped housing of the broncolor Scope D50," the company explained. "In order to authentically reproduce the shape, color and texture of a surface, the surface visualization system creates a two-dimensional overall recording from 48 individual images."

The captures allow the angle of light to be manipulated post capture, the company said. "The information that is stored digitally during the recording allows a spatially and temporally unrestricted analysis, as well as subsequent adjustment of the surface illumination. These advantages, in conjunction with its mobile usability, make the broncolor Scope D50 a trend-setting product in the field of surface visualization."


Novoflex Introduces Z System, R System Lens Adapters

Novoflex has introduced a line of lens adapters for the new Nikon Z and Canon R full-frame mirrorless systems. The adapters support Canon FD, Contax/Yashica, Leica M, Leica R, Minolta MD/MC, Minolta Alpha, M42, Novoflex A-mount, Olympus OM, Pentax K, T2 and 39mm screw mount lenses on the new camera systems.

Novoflex said most of its new adapters would be available in November.


ProGrade Digital Announces New Line Of Memory Cards, Plus Two Workflow Readers

ProGrade Digital has expanded its product range with the introduction of professional grade microSDXC memory cards, plus two additional USB 3.1, Gen. 2 dual-slot workflow readers.

  • The new ProGrade Digital microSDXC UHS-II, U3, Class 10, V60 card delivers a maximum read speed of up to 200-MB/s and maximum write speed of up to 80-MB/s. Video Speed Class V60 tested and certified, the card's sustained write speed will not dip below 60-MB/s, which ensures that dropped frames do not occur during video recording.
  • Building upon the company's line of latest generation USB workflow products is the addition of a microSD Dual-Slot Card Reader, plus CompactFlash & SD Dual-Slot Card Reader. Both readers support USB 3.1, Gen 2 protocols and offer data transfer rates of up to 10Gb/s (1.25-GB/s).

ProGrade Digital microSDXC UHS-II, V60 memory cards in 32-GB, 64-GB, 128-GB capacities, priced $49.99, $74.99, $114.99 respectively, will be available in Q4 at These cards will be available on partner sites, such as and B&H Photo and Video, in Q4.

The CompactFlash & SD Dual-Slot Card Reader (PG06), $79.99 and microSD Dual-Slot Card Reader (PG07), $79.99, will be available on plus Amazon and B&H Photo and Video Web sites in Q4. ProGrade Digital products are now shipping to 27 European countries via Amazon and Amazon Prime.

"ProGrade Digital is pleased to announce the expansion of our professional line to include a range of V60, UHS II microSDXC cards. With this announcement, ProGrade Digital becomes one of the only companies to offer a microSDXC with a certified video speed class rating of V60 -- which is critical for uninterrupted video capture by many professional and mirrorless cameras from companies such as Sony, Canon and Panasonic," said Wes Brewer, founder and CEO of ProGrade Digital.

"As more and more professionals add drones plus smaller action and point-of-view cams to their workflows to produce broadcast, sport, travel and documentary footage, the need for high performance, high-quality microSD cards is increasing. The ProGrade Digital microSDXC memory cards bring extra versatility, when paired with the included SD UHS-II adapter, by also allowing professionals to record footage created by dSLR and mirrorless cameras with full-size SD card slots."

Mark Lewis, VP of Marketing for ProGrade Digital, added, "Our new dual-slot readers support the USB 3.1, Gen. 2 protocol. This protocol renders a data transfer rate of up to 10Gb/s. At that speed, envision the time to be saved when transferring files, especially from today's data-intensive cameras. Insert a memory card into each slot and get a concurrent maximum speed of transfer."


Photokina Observations

Thom Hogan probes a little deeper into the week's events with his thoughts on Canon, Nikon, Panasonic, XQD, Sony, Zeiss and more.

"Photokina is a great place to observe, even though I often have to do that from afar," he writes. "The press conferences, the press releases, the order of announcements, who's involved, small details that some gloss over, they all tell a story beyond just 'Company X announced Y'."

He concludes, "I've shot with pretty much everything in the past 20 years. I'm always worried much more about what I'm doing than what the camera and lens are doing. We've had extremely capable cameras for a long, long time now. Chase photos not technology."


Our earlier Photokina coverage includes:

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