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Classic Kids Revives Lovie Project Share This on LinkedIn   Tweet This   Forward This

30 April 2019

Classic Kids Photography has announced the return of The Lovie Project, a charitable initiative that creates display art from images of a lovie, or beloved stuffed toy, in return for a donated new lovie for children in need at the Primo Center for Women and Children in Chicago.

"The Lovie Project is one of the best things we've done in our 25-year history," said Classic Kids founder Julie Floyd. "Working with lovies as subjects is really fun. They truly hold a special place in children's hearts and that love comes through in the photographs. Seeing children choose a lovie of their very own at the local shelters has been incredibly moving for all of us."

Lovie photo shoots are free with the donation of a new lovie. A portion of all lovie project print and product sales will be contributed to the Primo Center. Floyd explains, "This is a great opportunity to create meaningful pieces of artwork that are not only beautiful but also great conversation pieces to help a very worthy cause."

Classic Kids photographers in Manhattan, Chicago, San Francisco, Los Angeles and Greenwich will be photographing the well-loved companions from May 12 through June 15. To locate studios and schedule appointments, visit Classic Kids.

Classic Kids' Lovie Project Returns: Making Modern Art from a Child's Cherished Stuffed Friend

CHICAGO -- Classic Kids Photography announces the return of The Lovie Project, a charitable initiative giving clients the opportunity to create modern display art from images of their child's beloved stuffed toys. The Lovie Project provides thousands of new "lovies" to children in need at the Primo Center for Women and Children in Chicago.

Created by Classic Kids founder Julie Floyd in 2011, The Lovie Project was quickly embraced by Classic Kids photographers from New York to San Francisco, photographing hundreds of well-loved toys, from threadbare teddy bears to tattered blankets. From May 12 through June 15, Classic Kids will again be photographing lovies.

Lovie photo shoots are free with the donation of a new lovie and all the new lovies collected will be delivered to the Primo Center in Chicago. Children entering the shelter will have the opportunity to choose their new special friend from donated lovies. In a world filled with difficult circumstances, having that one special friend can mean so much to a child.

"The Lovie Project is one of the best things we've done in our 25-year history," says Floyd. "Working with lovies as subjects is really fun. They truly hold a special place in children's hearts and that love comes through in the photographs. Seeing children choose a lovie of their very own at the local shelters has been incredibly moving for all of us."

In addition to providing much needed comfort items to children in need, a portion of all lovie project print and product sales will be contributed to the Primo Center. Floyd explains, "This is a great opportunity to create meaningful pieces of artwork that are not only beautiful but also great conversation pieces to help a very worthy cause."

Lovie photo sessions will be offered in all 10 Classic Kids studios across the country to include Manhattan, Chicago, San Francisco, Los Angeles and Greenwich. Lovies may also be sent to studios by mail. To locate studios and schedule appointments, visit: http://www.classickids.com.


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