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Matinee: Anna Devis and Daniel Rueda Share This on LinkedIn   Tweet This   Forward This

1 June 2019

Saturday matinees long ago let us escape from the ordinary world to the island of the Swiss Family Robinson or the mutinous decks of the Bounty. Why not, we thought, escape the usual fare here with Saturday matinees of our favorite photography films?

So we're pleased to present the 294th in our series of Saturday matinees today: Anna Devís and Daniel Rueda.

We briefly mentioned these two in a 2017 Horn piece but recently Deutsche Welle News, the German public broadcast service, ran the above 4:53 segment on them. If you're pressed for time or want to hear them in English, here's a one-minute video of them. There's also the 4:49 Adorama Through the Lens episode from 2017.

We have a hunch you won't be able to get enough of these two.

We have a hunch you won't be able to get enough of these two.

That's partly because their sight gags are endearing. Umbrellas held up to fend off architectural details. Clothing disappearing in a crosswalk or against a patterned background. All shot with humor.

Devís says in the beginning of this video that the three words that describe their images are creativity, fun and minimalism. And color, Rueda adds. Yes, Devís agrees immediately. "Four words," she amends her description. They get along famously.

Beyond the delight in enjoying their images, what impressed us was the work they put into their concepts. Devís is an illustrator and Rueda is an architect. They plot out the image and draw it up before scouting locations and buying props.

When they're ready to shoot, they use available light with a Canon EOS 5D Mark III, a Canon TS-E 24mm f/3.5L perspective control lens and a tripod. A MacBook Pro and Photoshop also come in handy.

It won't be any surprise that they're the darlings of art directors looking for a fun way to show off a product.

But the pair haven't abandoned the Instagram posts at Devís and Rueda that made them famous. You won't want to miss those either.

Once you've finished watching all the videos, that is.

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