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Fujifilm Introduces the Instax Mini 11 Share This on LinkedIn   Tweet This   Forward This

26 February 2020

Fujifilm has announced Instax Mini 11, the latest in its Instax line of instant cameras and smartphone printers. The Mini 11 will be available in five new colors but there's more to it than that.

A special Selfie mode is activated by pulling out the front end edge of the lens after turning the camera on. That also activates Macro mode.

The five new color options include Plus Pink, Sky Blue, Lilac Purple (pictured above), Ice White and Charcoal Gray. In addition to the new colors, the Mini 11 also includes with two replaceable shutter button stickers to change the button's look and personalize the camera.


Highlights of the Mini 11 include:

  • Fujinon 60mm lens
  • Selfie mirror
  • Uses Instax Mini Instant Film
  • Built-in Macro mode
  • Two accessory shutter button covers


Fujifilm said the Instax Mini 11 will be available for $69.95 in mid-March. B&H is now accepting pre-orders.

For more information see the news release below.

Fujifilm Unveils Its Next Generation Instant Camera: The New Instax Mini 11 Is Here!

VALHALLA, N.Y. -- Fujifilm North America Corp. is pleased to announce the launch of Instax Mini 11 (Mini 11), the latest innovation in its long line of popular Instax instant cameras and smartphone printers.

The Instax Mini 11 has been designed for optimal portability along with a fresh, trendy look. Available in five new colors, the Mini 11 boasts the following new features and benefits:

Automatic Exposure function for better pictures day or night

The "Automatic Exposure" function automatically senses the level of ambient light when the shutter button is pressed and optimizes the shutter speed and flash output according to the condition. It allows even novice Instax users to take photos that are automatically properly exposed regardless of conditions, producing high-quality instant photo prints on the spot.

Selfie Mode for quick and easy selfies

Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply pulling out the front end edge of the lens after powering the camera on. This makes it super easy to take selfies and close-up pictures.

Custom, interchangeable shutter buttons for style and personalization

The Mini 11 comes with two replaceable and stylish shutter button stickers; a fun and easy way to change the button's look and to personalize the camera.

Updated design with attention to detail

Mini 11's rounder, softer, modern look is a direct homage to its Mini 9 predecessor. Contrasting design elements on the Mini 11 are achieved by using a different material around the lens from the rest of the camera body. The Mini 11 is available in five pastel, pale-tone colors -- Blush Pink, Sky Blue, Charcoal Gray, Ice White and Lilac Purple.

Also accompanying the launch of this exciting new instant camera are two new Instax instant film varieties; Instax Mini Blue Marble film and Instax Square White Marble film. Both have marble-patterned print frames transforming everyday photos into unique, fun keepsakes.

Fujifilm's Instax Mini 11 instant camera will be available at a manufacturer's suggested retail price of $69.95 ($89.99 CDN) and is expected to be available for purchase mid-March. For more information about the Instax Mini 11, visit

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