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Spring Pop Up Features Hasselblad, Peak Design, DJI Share This on LinkedIn   Tweet This   Forward This

6 March 2020

Hasselblad, Peak Design and DJI will host a five-day Spring Pop Up at Hasselblad's New York Experience Studio in Manhattan starting March 10. The event will feature artist talks, demonstrations, community meetups and interactive learning sessions.

"The Spring Pop Up is a fantastic opportunity to get together with the community to share ideas, elevate our collective knowledge and learn about the best tools in the industry," said Dan Wang, Hasselblad Americas marketing director. "Our hope is that people will come in and discover a new exciting tool or a skill that inspires their creativity and artistic vision."

DJI will demonstrate its Mavic and Osmo product families while Hasselblad will have its X1DII and 907x medium format mirrorless cameras on show and Peak Design will features its Travel Tripod and Everyday V2 lineups.

The Spring Pop Up is open to the public March 10 through March 14, 11 a.m. to 5 p.m. at the New York Experience Studio at 632 Broadway, Suite 201 in New York. Registration and tickets required for each evening event.

For more information see the news release below.

Hasselblad Spring Pop Up Experience With Peak Design And DJI

Five day Spring Pop Up to feature the latest products with three leading brands for creatives

NEW YORK -- Hasselblad has announced a collaborative Spring Pop Up at its New York Experience Studio in Manhattan. Featuring carry solutions from Peak Design and aerial imaging tools by DJI, the five-day pop-up will be filled with exciting artist talks, demonstrations, community meetups and interactive learning sessions.

Spring Pop Up kicks off on March 10 with an interactive introduction to the each brand's latest products:

Peak Design will feature Travel Tripod and its recently revamped Everyday V2 collection. Travel Tripod completely innovates the stability and compact nature of camera support solutions. The Everyday V2 collection builds on the success of Peak Design's renowned collection of backpacks, messengers, slings and totes for carrying creative tools.

Hasselblad will present its mirrorless medium format camera solutions, including the X1D II 50C, 907x 50C and the newest XCD 45P lens. Each offers a unique and ultra-portable solution for high quality image capture. Further complimented by its Phocus Mobile 2 software for iPad Pro, photographers are able to take a new level of capabilities even further out into the field.

DJI will be offering demonstrations for handheld and aerial creative solutions with the Osmo and Mavic product families. The event will showcase the latest Mavic Mini drone, an ultra-light folding drone designed to be the everyday FlyCam. Weighing just 249 grams, Mavic Mini is portable, easy to fly, designed for safety and perfect for everyone who wants to experience the fun of flying.

Attendees can stop by the kick off event to explore the creative industry's leading tools for capture, carry and sharing in a relaxed, fun environment. Attendees to each event will be eligible to sign up for exciting giveaways from each brand.

"The Spring Pop Up is a fantastic opportunity to get together with the community to share ideas, elevate our collective knowledge and learn about the best tools in the industry," said Dan Wang, Hasselblad Americas Marketing Director. "Our hope is that people will come in and discover a new exciting tool or a skill that inspires their creativity and artistic vision."

Tues, March 10, 6-8 p.m.: Medium Format Meetup

Come learn about the latest tools from DJI, Hasselblad and Peak Design including hands-on time with the newest tools from each brand. Check out the best in carry, support and capture solutions on the ground and in the sky with hands-on demos and live learning sessions.

Wed, March 11, 7-8 p.m.: Peak Design Artist Talk featuring Jeremy Cohen

Join us for an artist talk featuring Brooklyn-based photographer and creator Jeremy Cohen. Recognized for his innovative storytelling and ever-evolving presence online, Jeremy will be discussing developing personal projects, recent works and more.

Thurs, March 12, 6:30-8:30 p.m.: Women Who Drone x DJI Spring Pop-Up

Women Who Drone and DJI will host a fun evening event featuring a conversation on traveling with drones, community film screenings, live demonstrations and host a raffle for drone lessons.

The Spring Pop Up is open to the public March 10 through March 14, 11 a.m. to 5 p.m. at the New York Experience Studio located at 632 Broadway, Suite 201, New York, NY 10012. Registration and tickets required for each evening event.


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