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Fujifilm Announces Instax Mini 12 Instant Camera
2 March 2023
Fujifilm has announced its Instax Mini 12 instant camera with a new look and enhanced features that include parallax correction capabilities, automatic flash control and a convenient multi-function twist lens.
"The Instax Mini 12 instant camera features a unique new design and a variety of appealing new color options," said Bing Liem, president, Imaging Division, Fujifilm North America Corp.
"It includes many of our consumers' favorite features from the prior Mini 11 model, along with some new advancements that are sure to enhance our users' photographic experience. We're always impressed with the incredible creativity of our consumers and we can't wait to see what they create with the Mini 12!"
NEW APP
The company also announced the launch of its free, downloadable Instax Up! smartphone app to digitally scan, import organize and store their photos in one place, regardless of which Instax instant film, camera or printer product they use.
"Solutions like our Instax Up! App keep our consumers connected, engaged and informed," said Ashley Reeder Morgan, vice president, Consumer Marketing, Fujifilm North America Corp. "Instax Up! will enable our users to organize, archive and share their Instax photos with ease, helping preserve their special memories and inspiring them to create more."
HIGHLIGHTS
Highlights of the new camera include:
- Accepts Instax Mini instant film
- Fujinon 60mm Lens with selfie mirror
- Automatic exposure and automatic flash
- Dedicated Selfie and Close-up shooting modes
- Optical viewfinder
- Powered by two AA batteries
SPECIFICATIONS
Specifications for the Mini 12 include:
FUJIFILM INSTAX MINI 12 SPECIFICATIONS Film Format Instax Mini Focal Length 60mm Aperture Auto exposure Minimum Focus 11.81 inches Autofocus Fixed focus Viewfinder Optical Flash Built-in, Auto Power Two AA batteries PRICE, AVAILABILITY
Fujifilm said the Instax Mini 12 instant camera will be available in Blossom Pink, Mint Green, Clay White, Lilac Purple and Pastel Blue in mid-March for $79.95. Adorama and B&H are both now accepting pre-orders.
Fujifilm Brings the Joy and Creativity With its New Instax Mini 12 Instant Camera
Company Also Unveils Instax Up! Smartphone App
VALHALLA, N.Y. -- Fujifilm North America Corp., Imaging Division, has announced the introduction of its Instax Mini 12 Instant Camera. Following in the footsteps of the popular Instax Mini 11 Instant Camera launched in 2020, Mini 12 brings a new look and enhanced features for instant photographers, including parallax correction capabilities, automatic flash control and a convenient multi-function twist lens.
With an airy, cloud-like and almost "inflated" design/look, Mini 12 carries over the main features of Mini 11, including Close-Up Mode and Auto Exposure adjustment capabilities, but also adds the new Parallax Correction feature, in which the camera's viewfinder aligns with the lens when using Close-Up Mode, minimizing object shifts, to produce a centered photo. Mini 12 also features automatic flash control, which optimizes image quality in bright or low light situations. The lens structure is designed to provide intuitive steps both for powering the camera on/off and for accessing the popular Close-Up Mode with a simple twist of the lens.
"The Instax Mini 12 instant camera features a unique new design and a variety of appealing new color options," said Bing Liem, president, Imaging Division, Fujifilm North America Corp. "It includes many of our consumers' favorite features from the prior Mini 11 model, along with some new advancements that are sure to enhance our users' photographic experience. We're always impressed with the incredible creativity of our consumers and we can't wait to see what they create with the Mini 12!"
Instax Up! Smartphone App Debuts
The Fujifilm Instax team also announces the launch of its free, downloadable Instax Up! Smartphone App, designed for Instax users to digitally scan, import organize and store their photos in one place, regardless of which Instax instant film, camera or printer product they use.
With the Instax Up! Smartphone App, Instax users can:
- Scan their Instax photos and store them digitally in one place
- Organize their photos by category/list views for easy locating
- Easily share stored photos and collections via social media or text
- Import photos from other Instax Apps (the Instax Mini LINK App or the Instax LINK WIDE App, for instance) into the Instax Up! App
Coming soon, Instax users will be able to use the Instax Up! App to stay informed about the latest Instax updates, tips and other creative content.
"Solutions like our Instax Up! App keep our consumers connected, engaged and informed," said Ashley Reeder Morgan, vice president, Consumer Marketing, Fujifilm North America Corp. "Instax Up! will enable our users to organize, archive and share their Instax photos with ease, helping preserve their special memories and inspiring them to create more."
Colors, Pricing and Availability
The Fujifilm Instax Mini 12 instant camera will be available in Blossom Pink, Mint Green, Clay White, Lilac Purple and Pastel Blue. It is expected to be available in or around mid-March at a Manufacturer's Suggested Retail Price of $79.95 and $99.99 CAD. For more information, visit https://www.instaxus.com/cameras/instax-mini-12.