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Adobe Releases AI-powered Creative Cloud, Updates Price
13 September 2023
In a blog post today, Ashley Still announced the betas of Generative Fill and Generative Expand in Adobe Photoshop, Generative Recolor in Illustrator and Text to Image and Text Effects in Adobe Express are now out of beta and available in the full releases of those applications. Adobe Express Premium and Adobe Firefly have also been released as part of the Creative Cloud subscription.
"Photoshop beta customers alone generated over one billion assets as part of their own unique work and we are thrilled that these capabilities are now generally available to all Creative Cloud subscribers," she writes.
At the same time, the company announced price increases in the Creative Cloud Plans.
AI POWER
Still highlighted some of the innovations of the new releases:
- Creative generative AI in Photoshop and Illustrator. Adobe Firefly-powered features are now available in several Creative Cloud apps, including Generative Fill and Generative Expand in Photoshop, Generative Recolor in Illustrator. These features put more creative power at your fingertips than ever before, enabling you to experiment, ideate and create in completely new ways.
- New AI features in Premiere Pro. New features and improvements to Premiere Pro are available now in beta. The award-winning new Text-Based Editing is getting a major update with automatic filler word detection. The new Enhance Speech feature magically removes noise from voice recordings with a single click, using AI to make poorly recorded dialogue sound as if it was recorded in a professional studio. And, Premiere Pro's timeline is now up to 5x faster, making editing, trimming and more both smoother and more responsive. This is in addition to dozens of improvements that our community has asked for, including new simplified color preferences, improved tone mapping, new project templates, custom export locations, audio type tagging and so much more.
- 3_D workspace and Roto Brush in After Effects_. Available now in the After Effects beta app is a new 3D workspace that lets you import, texture, light, shade and render high-quality 3D models right inside of After Effects. With the new 3D workspace, you can combine 3D models with 2D graphics to create seamless VFX composites and eye-popping motion graphics. A new, AI-enhanced Roto Brush is now available in the After Effects beta app, enabling users to cut out objects from footage faster and more accurately than ever.
- New Firefly web application. Creative Cloud members now have access to the new Firefly web application, available at firefly.adobe.com. With Firefly, you can quickly create ideas and content for any project, like images for mood boards, characters for storyboards, color palettes for brand designs and so much more. Firefly supports text prompts in more than 100 global languages and any content you create with Firefly can be used for commercial purposes.
- New Adobe Express Premium application. Also included in most Creative Cloud plans is the all-new Adobe Express Premium, including the new, commercially available Text to Image and Text Effects features. With Adobe Express Premium, Creative Cloud members can easily access, edit and work with creative assets from Photoshop and Illustrator directly or add linked files into Express that always stay in sync across apps. Users can also import and enhance PDFs quickly and easily in Express, adding eye-catching text, images, backgrounds, brand logos and more to uplevel any document. Express enables users to collaborate in real-time and quickly create content for social media or concept approval, all while empowering teams to stay on brand. The Adobe Express Premium plan is included as part of the Creative Cloud All Apps plan and some Single App plans.
PRICE INCREASES
Price increases include:
Creative Cloud for individual Single App Plans, now include Generative Credits, Adobe Express and Adobe Firefly:
- $2 increase for the annual billed monthly option
Previously $20.99, will be $22.99 per month- $3 increase for the month-to-month option
Previously $31.49, will be $34.49 per month- $24 increase for the annual prepaid option
Previously $239.88, will be $263.88 per yearCreative Cloud for Individual All Apps Plan, now includes Generative Credits, Adobe Express and Adobe Firefly:
- $5 increase for the annual billed monthly option
Previously $54.99, will be $59.99 per month- $7.50 increase for the month-to-month option
Previously $82.49, will be $89.99 per month- $60 increase for the annual prepaid option
Previously $599.88, will be $659.88 per yearCreative Cloud for Teams, now includes Generative Credits, Adobe Express and Adobe Firefly:
- $2 increase for Teams single app plans, including Pro Edition
Previously $35.99, will be $37.99 per month, per license- $5 increase for Teams All Apps plan, including Pro Edition
Previously $84.99, will be $89.99 per month, per licenseCreative Cloud for Enterprise and Reseller Plans, now includes Generative Credits, Adobe Express and Adobe Firefly:
- Changes to plans for enterprise will vary based on the terms of each membership, and an Adobe account representative is available to help customers understand changes to your plan. Team and Enterprise customers who purchased software through a reseller should contact their reseller organization for more information.